{"id":442,"date":"2013-08-09T05:44:00","date_gmt":"2013-08-08T20:44:00","guid":{"rendered":"https:\/\/fsqsvctj.shop\/?p=442"},"modified":"2024-11-06T00:43:41","modified_gmt":"2024-11-05T15:43:41","slug":"learningcenterx1articlesx1mainstream_media_outlets_profile_new_threats_to_your_online_privacy","status":"publish","type":"post","link":"https:\/\/fsqsvctj.shop\/learningcenter\/articles\/mainstream_media_outlets_profile_new_threats_to_your_online_privacy\/","title":{"rendered":"Mainstream Media Outlets Profile New Threats to Your Online Privacy"},"content":{"rendered":"
\n

Mainstream Media Outlets Profile New Threats to Your Online Privacy<\/h3>\n

\"Anonymity\"<\/p>\n

The subject of online privacy continues to show up in the headlines of major news outlets as new problems continue to mount. And\u201a it\u2019s not just about identity theft anymore\u201a it\u2019s about your freedom to access the Web and keep your search histories private\u201a not from criminals\u201a but from companies who are looking to profile you at every turn.<\/p>\n

For example\u201a Ebay sells your information within seconds of your search. If you\u2019re looking for a 1975 Mustang\u201a then you\u2019re going to see ads based on your search. You may think that\u2019s fine; it gets you to the information you need that much quicker\u201a right? Yes and no. While it is great to get information at the click of the mouse\u201a if you really look at what\u2019s happening\u201a there are other things to consider.<\/p>\n

In a recently commissioned online privacy study by a well-known news outlet\u201a results revealed that anyone who thinks they are searching the Internet from the anonymity of their home computer is anonymous in name only. Nowadays\u201a websites profile you from the moment you log on to their site. Just keep reading to find out how dangerous this practice can be.<\/p>\n

During the study\u201a researchers were interested in finding out how much \u201cbehavioral data banks\u201d can reveal about people who access the Web. For example\u201a if you are behaviorally identified as a \u201cmale in a midlife crisis\u201d from your searches\u201a the ads you are shown are dramatically different than those for someone who is identified as a \u201cyoung mother.\u201d You get ads for Corvettes and hair transplants\u201a and she gets ads for Minivans and daycare. These examples are pretty benign\u201a but the results of the study are really shocking.<\/p>\n

The researchers began with a small group of people who they asked to access a well known financial company\u2019s website from their home without revealing any personal information. They were trying to find out if compiled database information was accurate enough to truly reveal the profiles of their test group. The researchers knew that technologies already in use allowed the website to know the user\u2019s zip code and physical location of the computer within 1\/5 of a second.<\/p>\n

Armed with that data\u201a and the information that is automatically passed between the user\u2019s computer and the webpage\u201a the system immediately looks at demographic information including income and socioeconomic status for the geographic area of the user. They use this formula to determine the creditworthiness of whoever is visiting their site. The practice is known as deanonymization and it is gaining a foothold in the way that companies do business.<\/p>\n

Credit card companies already use the technology to determine which offer you\u2019ll be shown when you land on their site. If your \u201cbehavioral data\u201d tells them that you are a good credit candidate\u201a you\u2019ll get better cards\u201a offers\u201a interest rates\u201a etc. If you are deemed to be less creditworthy\u201a you are given offers for higher interest rates and less attractive cards. And\u201a all of this happens before you ever log on to the site.<\/p>\n

The final analysis of the test group revealed that the analytics on many of the subjects was pretty accurate based simply on the data they got from the users computer and the demographic data they knew immediately (zip code and location of the computer).<\/p>\n

What\u2019s the takeaway from this? When you\u2019re online\u201a someone\u2019s watching\u2014and recording\u2014every move you make.<\/p>\n

\u00ab Back to Knowledge Center<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Mainstream Media Outlets Profile New Threats to Your Online Privacy The subject of online privacy continues to show up in […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-442","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/posts\/442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":1,"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/posts\/442\/revisions\/452"}],"wp:attachment":[{"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fsqsvctj.shop\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}